Campari Milano Bitter Liqueur

Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. It discontinued the use of Carmine in 2006. In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas. The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A.,which is part of Gruppo Campari (Campari Group).According to trade statistics in 2016, the Campari Group owns 45% of all global liquor brands by sales.